The Team

Hugh Sheehy - Overview

I have been in business for more than 25 years, with leadership roles in technology, sales, marketing, and even R&D management. I speak Spanish, Dutch and French, started in engineering and have an MBA from INSEAD - one of the world's top business schools.

(click for more)

I've worked with leading corporates, including Hewlett Packard, Google, LogMeIn, BNP Paribas, Ericsson Benelux, etc, variously running customer operations, technology, and sales/success operations...all at scale.

I was also founder and CEO of a startup that won European and international awards for innovation, I have several global patents, and won awards for leadership while at Google.

I bring an unusually wide perspective, both in terms of business experience and international experience. I'm Irish, my brother is American, my wife is Dutch and my children are Spanish. I have had senior leadership roles in multiple disciplines, worked in both large and small organizations, and speak English, Dutch, Spanish and rusty French. I lived in several European countries. See the "Past Projects" page for what I've been at.

In educational and/or technical terms, I'm up to date on cloud (Azure, AWS, GCP), on machine learning, on data analytics, organizational theory, and in several programming languages (Python, Go, Javascript (a bit rusty)) and have extensive experience with Salesforce. I also have long experience in scientific computing, CMS's, web, mobile, etc.


MBA (INSEAD - Dean's List)

INSEAD is one of the world's top business schools.

Consistently ranking in the top 3 in the world, alongside Harvard and Stanford.

Graduated on the Dean's List.

Bachelor of Engineering - UCD

B.E. (Mech) - 1st Class Honours

It's been a while, but it was a solid foundation nonetheless!

My final year 'thesis' project was a computer analysis on the dynamics of a racing-yacht's rig.

Lots of simulations and data processing. One conclusion at the time was that we needed WAAAAY more compute power to be able to do the simulations with reliable results. We got results...the system worked...but we didn't quite trust the stability of the calculations under dynamic load.

But, we were doing all the analysis on a server with approximately one-fifteenth of the compute power of a Raspberry Pi2.

Yes. Really! One-fifteenth...maybe less.

Several years later I saw an article that an America's Cup campaign had tried the same exercise and come to the same conclusion. Nowadays the smallest AWS computer would probably suffice.

Organizational Analysis - Stanford University

This course from Stanford University online was split into 10-modules over 5 months.

The material covered a lot of ground, including elements similar to things I learned at INSEAD under the guise of courses in Organizational Behaviour, but also in Strategy and even Decision Making.

Two things stuck out for me, from the whole course;

  1. The criticailty of keeping people with the "dark triad" of personality characteristics OUT of your organization.

  2. The reason so many people in so many organizations think change is difficult. When it really isn't. 😣

Stanford University

Certificate: Organizational Analysis

Machine Learning - Stanford University

A deeply mathematical course from Stanford University online, this was split into 11-modules.

These covered everything from basic linear regression models (which Excel can do) through to full on neural networks and machine learning at scale. The course is quite heavy on the mathematical aspects of machine learning. That's often interesting, particularly when combined with the applied aspects taught in the UofM course (below).

As with the other course, at the end of the day the question really is "What business insights do you need?" Most companies can't answer that one. It's the starting point.

Stanford University

Machine Learning

Specialization : Applied Data Science in Python - University of Michigan

A wonderfully practical course from the University of Michigan, this course was split into 5-modules - one per month.

These covered machine learning, text mining, social network analysis and data representation/visualization using the modern Python libraries.

It is amazing how much the availability of the libraries in Python now make complex data analysis and presentation tasks almost trivial. There are libraries of code that do almost everything.

Even without a data team, it's possible to do predictive analytics, etc, "easily". It is astonishing.

At the end of the day the question really is "What business insights do you need?"

Most companies can't answer that one. It's the starting point.

University of Michigan

Specialization: Applied Data Science in Python

Specialization : Programming in Google Go - University of California, Irvine

A beautifully taught course from the University of California, this course was split into 3-modules - one per month.

While the main topic is the Go language with its simple structure and its excellent handling of concurrency, one of the main features of this course was the quality of the instruction.

Even though he was only doing it in passing, the Professor explained many often-confused computer topics with great examples and clarity of expression.

Plus, he did a great job explaining how Go simplifies things that Java (or many other languages) makes complicated; how Go allows massive concurrency better than anything except (probably) Erlang; and how to do complicated things simply.

University of California

Specialization: Programming in Google Go


This came about during my time in Frog2Frog (see the 'Past Projects' page, startups section)

Sadly, by the time the awards were finally published we were pretty much dead.

Yes, the wrong customer can kill a business. Ask me how I know!

European Seal of e-Excellence - Silver Award 2008

Awarded annually at the Cebit exhibition in Germany by the Brussels-based European Multimedia Forum, we received a Silver Seal Award for Innovation with Frog2Frog (see the 'Past Projects' page, startups section) in February 2008.

The awards were issued annually to Europe's most innovative companies from 2003 through to 2012.

Leadership - Google

The Google "All-Stars" were an award run annually.

I received the "One Google Award" for leadership of multi-national teams and creating an excellent culture alongside delivery.

2011, I think. There's a certificate somewhere too.


I invented these during my time in the oil industry.

Click on the images to go to the corresponding patent in the online patent database.


Over the years, I have done more training courses and certificates than anyone could remember.

From early HTML courses when the web was new, through "Crossing the Chasm" strategy with HP, long-ago courses in multi-cultural working, etc.

Recently it's become far easier to do courses online and to share certifications....and it's nice to "formalize" things that I've been working with for years.

I'll start to add various certs here. And I'll dig out old certs too. They're still in a box somewhere.

Multi-Cultural Working

KIT Royal Tropical Institute

Flutter Development (with Dart )

(in collaboration with Google)

AWS Architect

AWS Architect - Udemy - Hugh Sheehy

MS Azure Architect

Applied Text Mining in Python

University of Michigan

Applied Social Network Analysis in Python

University of Michigan

Applied Machine Learning in Python

University of Michigan

Google Search Ads 360


Google Analytics


Introduction to Flutter Development Using Dart (Google)

Other Courses

Over the years I've done dozens (hundreds?) of smaller courses/classes. Often about technology of one sort of another, but often also about marketing strategy, sales strategy, etc.. I'm NOT going to try to list them all.

These are a few recent MS course on Azure data storage and analysis options. SQL Server, Cosmo DB, Database Solution Selection, and a few from AWS too.

My most recent level on Salesforce training was at "Mountaineer", which is the 5th of the 7 available levels in Salesforce training.

Azure SQL

Azure Core Cloud Data Services

Salesforce "Mountaineer"

(Ranks as 5th of 7 possible levels)

Azure Cosmos DB

Design a Data Warehouse

AWS Well-Architected

AWS - PostgreSQL Fundamentals

AWS - PostgreSQL Architecture

Ongoing Education

  • Salesforce

    • Salesforce Trailhead, an ongoing activity, covering both Service Cloud and Marketing Cloud.

    • While I've never gotten formally certified on Salesforce, I've worked with it pretty extensively and am at the 5th of the 7 available levels on the Salesforce Trailhead system.

General Technical Knowledge

It's hard to be comprehensive about technology and how much anyone knows about any language or system. So this is just a sample of languages and systems that I've had contact with over the years;

J2ME, Java, Linux, PHP, Mambo, Joomla, Drupal, SugarCRM, Siebel (long ago), Fortran, C, C++, WAP, i-Mode, Erlang (not a lot), MS Dynamics, Wordpress, Apache, Pentaho, Tableau, VMware, Windows IIS, MySQL, PostgresQL, MS SQL Server, BigTable, FreeBSD, etc... And, of course, MS Office.

Favoured technologies come and go. The fundamentals remain the same.

Online Profiles

LinkedIn Profile

Twitter Feed


Here's a video of what Hugh gets up to at the weekend, in case you're interested.