The Team

Hugh Sheehy - Overview

I have been in business for more than 25 years, with leadership roles in technology, sales, marketing, and even R&D management. I speak Spanish, Dutch and French, and have an MBA from INSEAD - one of the world's top business schools.

I've worked with leading corporates, including Hewlett Packard, Google, LogMeIn, BNP Paribas, Ericsson Benelux, etc,

I was also founder and CEO of a startup that won European and international awards for innovation and I have several global patents.

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I bring an unusually wide perspective, both in terms of business experience and international experience. I'm Irish, my brother is American, my wife is Dutch and my children are Spanish. I have had senior leadership roles in multiple disciplines, worked in both large and small organizations, and speak English, Dutch, Spanish and rusty French.

After starting with a few years as an engineer in the UK and the Netherlands, I left to do an MBA at INSEAD in France. Subsequently I joined the world of telecom and the internet, eventually moving back to Dublin to join Google after living in Spain for 9 years.

Academic Education

MBA (INSEAD - Dean's List)

INSEAD is one of the world's top business schools.

Consistently ranking in the top 3 in the world, alongside Harvard and Stanford.

Graduated on the Dean's List.

Bachelor of Engineering - UCD

B.E. (Mech) - 1st Class Honours

It's been a while, but it was a solid foundation nonetheless!

My final year 'thesis' project was on the dynamics of a racing-yacht's rig.

Lots of simulations and data processing. One conclusion at the time was that we needed WAAAAY more compute power to be able to do the simulations with reliable results. We got results...the system worked...but we didn't quite trust the stability of the calculations under dynamic load.

But, we were doing all the analysis on a server with approximately one-fifteenth of the compute power of a Raspberry Pi2.

Yes. Really! One-fifteenth...maybe less.

Several years later I saw an article that an America's Cup campaign had tried the same exercise and come to the same conclusion. Nowadays the smallest AWS computer would probably suffice.


Over the years, I have done more training courses and certificates than anyone could remember.

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From early HTML courses when the web was new, through "Crossing the Chasm" strategy with HP, courses in multi-cultural working, various different Google Adwords and Analytics certifications, courses in data analytics (including Python), decision making, etc, etc,

Recently it's become far easier to do courses and to share certifications, as online education comes on in leaps and bounds....and it's nice to "formalize" things that I've been working with for years.

I'll start to add various certs here. And I'll dig out old certs too. They're still in a box somewhere.

AWS Architect

AWS Architect - Udemy - Hugh Sheehy

MS Azure Architect

Intro to Data Science in Python

University of Michigan

Google Search Ads 360

Google Analytics

Other Courses

Over the years I've done dozens (hundreds?) of other courses/classes. Often about technology of one sort of another, but often also about marketing strategy, sales strategy, etc.. I'm NOT going to try to list them all.

These are a few recent MS course on Azure data storage and analysis options. SQL Server, Cosmo DB, Database Solution Selection, and a few from AWS too.

Azure SQL

Azure Core Cloud Data Services

Azure Cosmos DB

Design a Data Warehouse

AWS Well-Architected

AWS - PostgreSQL Fundamentals

AWS - PostgreSQL Architecture

Ongoing Education

  • Applied Data Science with Python

    • University of Michigan

  • Machine Learning

    • Stanford University

  • Organizational Analysis

    • Stanford University


Red Herring Top 100 EMEA - 2008/9

This came about during my time in Frog2Frog (see the 'Past Projects' page, startups section)

Sadly, by the time the awards were finally published we were pretty much dead. Yes, the wrong customer can kill a business. Ask me how I know!

European Seal of e-Excellence - Silver Award 2008

Awarded annually at the Cebit exhibition in Germany by the Brussels-based European Multimedia Forum, we received a Silver Seal Award for Innovation with Frog2Frog (see the 'Past Projects' page, startups section) in February 2008.

The awards were issued annually to Europe's most innovative companies from 2003 through to 2012.


I invented these during my time in the oil industry.

Click on the images to go to the corresponding patent in the online patent database.

Online Profiles

LinkedIn Profile

Twitter Feed


Here's a video of what Hugh gets up to at the weekend, in case you're interested.