The Team

Hugh Sheehy - Overview

I have been in business for more than 25 years, with leadership roles in technology, sales, marketing, and even R&D management. I speak Spanish, Dutch and French, and have an MBA from INSEAD - one of the world's top business schools.

I've worked with leading corporates, including Hewlett Packard, Google, LogMeIn, BNP Paribas, Ericsson Benelux, etc,

I was also founder and CEO of a startup that won European and international awards for innovation, I have several global patents, and won awards for leadership while at Google.

(click for more)

I bring an unusually wide perspective, both in terms of business experience and international experience. I'm Irish, my brother is American, my wife is Dutch and my children are Spanish. I have had senior leadership roles in multiple disciplines, worked in both large and small organizations, and speak English, Dutch, Spanish and rusty French.

After starting with a few years as an engineer in the UK and the Netherlands, I left to do an MBA at INSEAD in France. Subsequently I joined the world of telecom and the internet, eventually moving back to Dublin to join Google after living in Spain for 9 years.


MBA (INSEAD - Dean's List)

INSEAD is one of the world's top business schools.

Consistently ranking in the top 3 in the world, alongside Harvard and Stanford.

Graduated on the Dean's List.

Bachelor of Engineering - UCD

B.E. (Mech) - 1st Class Honours

It's been a while, but it was a solid foundation nonetheless!

My final year 'thesis' project was on the dynamics of a racing-yacht's rig.

Lots of simulations and data processing. One conclusion at the time was that we needed WAAAAY more compute power to be able to do the simulations with reliable results. We got results...the system worked...but we didn't quite trust the stability of the calculations under dynamic load.

But, we were doing all the analysis on a server with approximately one-fifteenth of the compute power of a Raspberry Pi2.

Yes. Really! One-fifteenth...maybe less.

Several years later I saw an article that an America's Cup campaign had tried the same exercise and come to the same conclusion. Nowadays the smallest AWS computer would probably suffice.

Machine Learning - Stanford University

An all-online course from Stanford (delivered through the Coursera platform), this course was split into 11-modules.

These covered everything from basic linear regression models (which Excel can do) through to full on neural networks and machine learning at scale. The course is quite heavy on the mathematical aspects of machine learning. That's often interesting, particularly when combined with the applied aspects taught in the UofM course (below).

As with the other course, at the end of the day the question really is "What business insights do you need?" Most companies can't answer that one. It's the starting point.

Stanford University

Machine Learning

Specialization - Applied Data Science in Python - University of Michigan

An all-online course from University of Michigan (delivered through the Coursera platform), this course was split into 5-modules - one per month.

These covered machine learning, text mining, social network analysis and data representation/visualization and some of the basics of the Python libraries.

It is amazing how much the availability of the libraries in Python now make complex data analysis almost trivial. There are libraries of code that do almost everything.

Even without a data team, it's possible to do predictive analytics, etc, "easily". It is astonishing.

At the end of the day the question really is "What business insights do you need?" Most companies can't answer that one. It's the starting point.

University of Michigan

Specialization: Applied Data Science in Python

Organizational Analysis - Stanford

An all-online course from Stanford University (delivered through the Coursera platform), this course was split into 10-modules over 5 months.

The material covered a lot of ground, including elements similar to things I learned at INSEAD under the guise of courses in Organizational Behaviour, but also in Strategy and even Decision Making.

Two things stuck out for me, from the whole course;

  1. The criticailty of keeping people with the "dark triad" of personality characteristics OUT of your organization.

  2. The reason so many people in so many organizations think change is difficult. When it really isn't. 😣

Stanford University

Certificate: Organizational Analysis


Over the years, I have done more training courses and certificates than anyone could remember.

From early HTML courses when the web was new, through "Crossing the Chasm" strategy with HP, long-ago courses in multi-cultural working, etc.

Recently it's become far easier to do courses online and to share certifications....and it's nice to "formalize" things that I've been working with for years.

I'll start to add various certs here. And I'll dig out old certs too. They're still in a box somewhere.

Multi-Cultural Working

KIT Royal Tropical Institute

Flutter Development (with Dart )

(in collaboration with Google)

Applied Text Mining in Python

University of Michigan

AWS Architect

AWS Architect - Udemy - Hugh Sheehy

MS Azure Architect

Applied Social Network Analysis in Python

University of Michigan

Applied Machine Learning in Python

University of Michigan

Google Search Ads 360

Google Analytics

Introduction to Flutter Development Using Dart (Google)

Other Courses

Over the years I've done dozens (hundreds?) of other courses/classes. Often about technology of one sort of another, but often also about marketing strategy, sales strategy, etc.. I'm NOT going to try to list them all.

These are a few recent MS course on Azure data storage and analysis options. SQL Server, Cosmo DB, Database Solution Selection, and a few from AWS too.

My most recent level on Salesforce training was at "Mountaineer", which is the 5th of the 7 available levels in Salesforce training.

Azure SQL

Azure Core Cloud Data Services

Salesforce "Mountaineer"

(Ranks as 5th of 7 possible levels)

Azure Cosmos DB

Design a Data Warehouse

AWS Well-Architected

AWS - PostgreSQL Fundamentals

AWS - PostgreSQL Architecture

Ongoing Education

  • Machine Learning

    • Stanford University

  • Salesforce

    • Salesforce Trailhead, an ongoing activity.

    • While I've never gotten formally certified on Salesforce, I've worked with it pretty extensively and am at the 5th of the 7 available levels on the Salesforce Trailhead system.


Red Herring Top 100 EMEA - 2008/9

This came about during my time in Frog2Frog (see the 'Past Projects' page, startups section)

Sadly, by the time the awards were finally published we were pretty much dead. Yes, the wrong customer can kill a business. Ask me how I know!

European Seal of e-Excellence - Silver Award 2008

Awarded annually at the Cebit exhibition in Germany by the Brussels-based European Multimedia Forum, we received a Silver Seal Award for Innovation with Frog2Frog (see the 'Past Projects' page, startups section) in February 2008.

The awards were issued annually to Europe's most innovative companies from 2003 through to 2012.


I invented these during my time in the oil industry.

Click on the images to go to the corresponding patent in the online patent database.

Online Profiles

LinkedIn Profile

Twitter Feed


Here's a video of what Hugh gets up to at the weekend, in case you're interested.